Merino Long Sleeved Button Downs
4-way stretch, temperature regulating, ultra-soft and super light weight button downs.
Merino Tees
Your favourite gym shirt just got upgraded for the office.
Merino 3-Button Henleys
The ultimate in versatility. Perfect on it's own or as a performance base layer.
LOOK GOOD. FEEL GOOD. DO GOOD.
3% of net sales from all STNDRD FARE products go to local outdoor programs.
Merino Short Sleeved Button Downs
So light and breathable, you'll forget you're wearing it all.
ELEVATED CAMP CLASSICS
$10 from the sale of every hat in our headwear collection, goes towards helping summer camps survive the pandemic.
TAILORED PERFORMANCE
Performance fabrics meet tailored silhouettes for freedom of movement all day long. Bike to work, run for coffee, play table tennis at lunch, and still look and feel great.
THE AVERAGE CHILD SPENDS LESS TIME OUTSIDE THAN A PRISON INMATE
Remember when kids stayed outside and played until the street lights came on? We do, and we think that good old-fashioned outdoor play is one of the building blocks that empowers both youth and adults alike.
3% of net sales from all STNDRD FARE products go back to the delivery of local, community based outdoor programs. Building better basics, for the next generation.